The Genesis of Asystly
Aware of the myriad challenges faced by small businesses, Martial Labs realized that AI technology could provide an efficient solution. Many small business owners juggle various roles, often lacking the necessary resources or time to manage all operational aspects effectively. Hence, Martial Labs sought to develop an AI assistant that could alleviate this burden, making business management as accessible as possible. This idea gave birth to Asystly.
Asystly: More Than an AI Secretary
In its design and functionality, Asystly transcends the traditional concept of an AI secretary. Martial Labs developed Asystly to serve as an all-in-one business assistant, equipped with capabilities such as scheduling appointments, drafting documents, and managing databases and records. At $10 per month, it offers an affordable solution that combines efficiency with affordability.
However, Asystly's capabilities don't end there. Martial Labs incorporated a marketplace feature into Asystly, allowing businesses to connect to a wide array of business tools and services like Shopify, Xero, FreshBooks, Mailchimp, Salesforce, and more. By integrating these services, Asystly serves as a central hub for all business operations.
Leveraging AI: Asystly’s Competitive Edge
Martial Labs leveraged AI capabilities to enable Asystly to learn and adapt to business needs over time, offering personalized solutions for each challenge. Businesses can even delegate tasks like adding new products or sending newsletters to specific customer groups to Asystly.
Market Potential & Business Model
Martial Labs strategically targets a growing market. With 49% of small businesses planning to adopt automation tools, the AI market is expected to reach $4.9 billion by 2026. Asystly aims to capture 5% of the Serviceable Available Market (SAM), equating to 1.41 million small businesses.
Martial Labs employs a freemium model for Asystly. It offers a free version with limited features to attract a broad user base, encouraging these users to upgrade to a paid subscription to access advanced features. Additionally, Asystly shares revenue with vendors for each transaction completed through its marketplace, creating a sustainable revenue stream.
Traction and Future Prospects
Martial Labs' groundbreaking approach has gained significant traction. Asystly has a patent-pending status for AppCell.io, a cutting-edge business workflow management software, and an AI prototype with pre-trained Cognitive Language Understanding ML.
The future milestones include launching a go-to-market product within six months, focusing on Shopify users initially. Furthermore, Martial Labs aims to make Asystly profitable within two years of launch, demonstrating its commitment to sustainability and profitability.
Unique Selling Proposition
While Asystly faces competition from other AI assistants like Zirtual, Clara, x.ai, and Magic, it differentiates itself with its unique marketplace feature. Martial Labs has tailored Asystly to be a comprehensive, customizable solution for small businesses. Its AI technology learns and adapts to business needs over time, providing personalized solutions that streamline operations, increase productivity, and drive growth.
Conclusion
Martial Labs' development of Asystly exemplifies an innovative response to the challenges faced by small businesses.